Dinner Is Scrapped is an innovative show that challenges two renowned chefs to transform food scraps into unexpected gourmet dishes.
WaterBear Network has announced the launch of a new culinary series in collaboration with the Ellen MacArthur Foundation.
This series is currently in production, yet the launch has already revealed some intriguing details. The chosen format is that of a cooking show: participants, hosts, and judges take center stage in a competition that highlights unique techniques and ingredients.
The chefs are asked to participate in a circularity challenge, which involves creating recipes that focus on the reuse of food products.
The show is hosted by Douglas McMaster, chef and owner of Silo, the world’s first zero-waste restaurant. Among the judges are James Acaster — English comedian known for his participation in The Great British Bake Off and his iconic response when asked to describe his dish: “Started baking, had a breakdown, bon appétit!”— as well as chef Andi Oliver, the comedian Max Fosh, and the content creator Big Has.
Familiar faces, a popular format, yet unexpected results. The project by WaterBear, a streaming platform often referred to as “the Netflix of nature,” and the Ellen MacArthur Foundation, a beacon of circular economy and a key reference in environmental communication, holds a winning formula. It aims to revolutionize traditional cooking shows by highlighting the importance of sustainability and the creative use of ingredients.
With a combination of culinary talent and environmental awareness, this series has the potential to become a source of inspiration for chefs and the audience interested in more sustainable food practices.
The announcement was shared on WaterBear Network’s social channels, sparking great enthusiasm and excitement in the comments from olookers eagerly awaiting the program’s release.
This anticipation demonstrates the effectiveness of the message and a keen understanding of communication strategies.
Dinner Is Scrapped is a broad-reaching awareness experiment. It leverages well-known media channels, promoted by reputable and institutional organizations, using familiar communication codes and featuring prominent figures in the entertainment world. Carefully selected and well-balanced ingredients for the fight against food waste.